FOR IMMEDIATE RELEASE
September 22, 2000
Manager of Marketing and PR
a2z and SFSP Launch First E-Commerce Enabled Online Trade Show in Financial Service Industry
Columbia, MD - The Society of Financial Service Professionals (SFSP) and a2z, Inc. will launch the first fully e-commerce enabled online trade show in the financial services industry on October 1, 2000, at http://www.societyforum.com. The website will complement and enhance SFSP's Annual Conference and Trade Show, which will take place April 1-4, 2001 in Las Vegas.
a2z will provide SFSP with the application a2zShow, which will allow them to expand their trade show to the Internet. a2zShow has an online booth sales management feature, which allows potential exhibitors to view the floor plan and select booth space online, twenty-four hours a day, seven day a week. The 150 exhibitors will be able to create an online showcase displaying their products and services for up to 12 months. The site is e-commerce enabled allowing attendees to purchase exhibitors' products and services online. "E-commerce enabling their online trade show is going to put SFSP and their exhibitors far ahead of the competition," said Rajiv Jain, president of a2z, Inc.
SFSP awarded the contract to a2z after viewing an online demonstration of a2zShow. Assistant Vice President of Marketing Services for SFSP, Alan Giancaterino said, "I was nervous about companies that said they could develop any feature we wanted, but had never actually done so. a2z was the only company that actually showed us a fully developed program with all the features and functionalities we wanted."
a2z, Inc. is an international application service provider specializing in web design and custom application development. Their core products are used to create, market and manage online events and virtual classrooms. For further information about a2z, Inc., recent client projects or an online demo of a2zShow, please visit: http://www.a2zShow.com. You can also contact a2z, Inc. at (410) 740-9200, or by e-mail at firstname.lastname@example.org.
For more information about SFSP, visit http://www.financialpro.org .